Creative Strategist

Company Overview
Aperture is a growth agency and consultancy founded in 2022 in London. Recognised as Business Consultant of the Year and 2024’s Most Innovative Growth Agency, it works with global brands, apps and digital products.

Role Overview
We are hiring a Creative Strategist (remote‑first) to build, lead and scale Aperture’s performance‑creative engine. The role sits at the intersection of performance marketing, social‑native copywriting, user psychology, AI‑driven research, creative testing, funnel and offer strategy.

Key Responsibilities

• Transform customer insights, platform data and performance learnings into high‑performing ad concepts for Meta, TikTok, YouTube Shorts, Reels and emerging formats.
• Write hooks, scripts and briefs that drive action, not just attention.
• Build and run structured creative tests with clear hypotheses; scale winners and document learnings.
• Develop repeatable systems for briefing, production and iteration to keep creative velocity high.
• Use AI tools to accelerate research, ideation and production; test new AI workflows continuously.
• Collaborate with performance teams, growth managers, product owners, creators and production teams to align creative with commercial priorities and funnel stages.
• Identify repeatable formats, creators and angles; manage creative fatigue through structured iteration.

Skills & Mindset

• Proven experience in performance‑led creative, paid social or growth strategy.
• Comfort with AI tools in research, ideation or production.
• Ability to work directly with performance data to inform creative decisions.
• Experience in apps, subscriptions, DTC or performance‑driven environments (plus).
• Strong track record of concepts that delivered measurable results.
• Deep understanding of short‑form social‑native content (TikTok, Meta Reels, etc.).

What Success Looks Like (6 months)

• Repeatable creative angles that drive performance across accounts.
• Creative no longer a bottleneck to scaling spend.
• AI‑enhanced speed and quality of output.

Benefits

• Remote‑first work with flexible hours.
• Travel coverage for team meet‑ups, retreats and conferences.
• Direct exposure to high‑growth clients and fast career progression.

Application Note
We read every application, ask a few questions and value real examples over polished language.